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Smarter research
means brighter


Focus comes from...

Why is MAC Smarter?

The market research landscape is rapidly evolving, with technology offering new opportunities to change the way we work, and the way we do business.


At MAC Research, we understand that new tools themselves are not enough. To really unlock their potential, they need to be in the hands of people with experience, and a solid understanding of exactly what you need in order to succeed.

We’ve built a research system based on dedicated bespoke support, delivered using cutting-edge tech that enables you to do a lot more – for a lot less. So you get big agency insights without the hefty price tag, and deal with a smart team of real people.

We call it Smarter Research.

Cutting edge without the sharp corners

MAC Research was inspired by an emergent trend in the market research industry for innovative, agile, online tools that allow research to be conducted in a quicker, more cost-effective way.

Real results, real insights, no jargon

MAC Research will also deliver your research results in bespoke, easy to use and interactive dashboards that you and your team will love.

More valuable research for a lot less cost

Not only can we run at the pace of your business, but we can make your research budget stretch a lot further.

A modern
approach backed
by experience

Run by senior researchers with both client-side and agency-side experience and backed up by a team of research executives skilled in our agile tools, MAC Research has the expertise and scale to deliver.


Smarter Research.


combined years of industry experience


over half of our projects are multi-country, typically involving 4+ markets


countries in which we conduct research


languages spoken company-wide


studies carried out


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