Deciphering Rapid Weight Loss:
Deep, Foundational Research and its Impact on Consumers

A major skincare client who is a leading aesthetics business, specialised in dermatological treatments and products.

The client wanted to understand the size of the opportunity for its products as a result of the huge growth in rapid weight loss treatment. The resultant rapid weight loss often causes skin issues which can be rectified with appropriate aesthetic treatment. Understanding the physiological and psychological impacts on users through their weight loss journey was also essential as was the ability to look at different stages/ amount of weight loss.

A two-stage qualitative then quantitative research approach was undertaken amongst consumers who are currently trying to or have recently lost weight and were motivated to look and feel better rather than for medical / health reasons only. The qual stage, conducted in the US, was mainly used to input into the quant questionnaire. The quant was conducted in Brazil, Saudi Arabia, UK, UAE & US.

Many participants had lost around 10% or even 15% of their initial body weight, and we were able to show the client that this complex weight loss journey generated both positive and negative changes and emotions. The study findings challenged some of the client’s assumptions and gave them significant food for thought / additional insights as they developed marketing messages around the products that address the effects of rapid weight loss.