e-Commerce Shopping Simulation

A global client specializing in dermatological skincare products.

The aim was to test how two variants of skincare products perform across two key markets within the EMEA and JPAC regions in a low-investment scenario that closely imitates a new product launch. To achieve this, an  e-commerce simulation was created to resemble two market-specific leading online retailers to replicate in-market conditions.

A simulation of the e-commerce retailers was created for each market, with 9 key competitors for each cell. Respondents were able to browse products, look at detailed descriptions, and select products they would purchase, if any. The study included a claims evaluation test and a price elasticity analysis to determine the optimal price at which consumers would purchase the product(s).

The study found that the list of ingredients needed to be re-ordered and prioritised to highlight those that were well-received and widely known by consumers. In addition, we suggested updates to the e-commerce descriptions to emphasise the strongest performing claims tested. Based on the price elasticity analysis, we also recommended increasing the price in a key market within JPAC while maintaining the current price in a key market within EMEA.