Case Studies
Scroll down to read how our tailored research delivers actionable insights for companies across a range of industries.
Decoding Sensitive Skin: A 12-Country Journey to Understanding Global Variations and Consumer Insights
An international player in dermatological treatments and skin care products wanted to gain a deep foundational understanding of the causes and effects of skin sensitivity at both a global and regional level.
Choice-Based Conjoint
A global engine oil client wanted to know whether there was a possibility to harmonise pack sizes across their three brands in Europe. Countries had different SKU sizes, and value perception was key, as some packs could look similar in size.
Tracking a Brand's Health Over Time Across 19 Countries
A global skincare company wanted to measure their brand’s health over time to determine the efficacy of their current strategy and the performance of key competitor brands across different measures to develop a more effective brand strategy going forward.
Deciphering Rapid Weight Loss:
Deep Foundational Research and its Impact on Consumers
As a result of the significant growth in rapid weight loss treatment, a leader in the world of aesthetic skincare products wished to understand the size of the opportunity for its own aesthetic treatments for weight loss and understand the physiological and psychological impacts on users.
Names, Claims, and Pricing Evaluation
An orthopaedic foot care brand was planning on launching a new insole. They wanted to evaluate product names, claims and different price points to optimise the launch.
A Hybrid Two Phase Concept Optimisation & Evaluation For New Skincare
A new range of skincare products needed to be optimised and validated while time and budget were short and key decisions about feasibility needed to be made.
TURF - Range Optimisation
A confectionery manufacturer was looking to optimise their range of products to appeal to the largest number of consumers.
e-Commerce Shopping Simulator
A well-known cosmetic brand wanted to test how two variants of the same skincare products would perform across two key markets within the EMEA and JPAC regions. An e-commerce simulation was created to resemble two market-specific leading online retailers to replicate in-market conditions.
B2B Healthcare Research
Our client wanted to understand current podiatric recommendation behaviour and attitudes towards their brand and other key competitors and evaluate a large number of potential propositions for podiatrists with the goal of driving increased podiatric recommendation of their brand.
Insurance Attitudinal Segmentation
A home insurance provider offers premium insurance products targeted at the wealthiest population in the UK. They wanted to understand the target audience’s relationship with insurance, how big the opportunity was outside of their current customer base and which segments would be viable targets.
SaaS Concept Test With Employees
A leading global work force management SaaS provider wished to understand the appeal and likely take-up of several smartphone app-based products among end user employees, in order to inform discussions with current and potential corporate customers and potentially (re)direct software development resources.
Multimarket Attitudinal Segmentation for an OTC Product
A pharmaceutical company wished to increase market penetration of their product to become the leader of IBS management. To do so, they needed a better understanding of the patient’s mindset, experience and understanding of the condition in order to know which consumer to target and create a tailored brand positioning.
